Cloud data protection with enhanced security: here's how it's possible

Should you store your company data on your own servers (on-premises) or in the cloud? This is a question that many businesses face.

Cloud data protection with enhanced security: here's how it's possible

For a long time, it was considered safer to store data on local servers. Companies wanted to maintain full control and were concerned about attacks on external providers. The cloud was often seen as insecure. As a result, many companies still prefer local servers because they want to retain control over their data. However, times have changed.

Many cloud providers offer advanced security measures that meet the highest standards. Additionally, a large market of cloud providers from Germany and Europe has emerged, allowing you to retain sovereignty over your data while still benefiting from the advantages of the cloud. This allows you to focus on your core business while your IT infrastructure is securely and reliably managed by professionals.

Data protection vs. US CLOUD Act

A common criticism of cloud solutions: Many providers are based in the US and are therefore subject to non-European legislation. The US CLOUD Act, in particular, raises concerns: US authorities could access data even if it is stored in Europe, as long as the provider is headquartered in the US. This remains true even for European locations and data centres, as the CLOUD Act overrides European law in this case. For companies managing particularly sensitive data, this is not an ideal solution.

Why the cloud is still a valid option

Despite these initial concerns, more and more businesses are opting for the cloud. Why? Firstly, because it offers efficiency and flexibility. Local servers are associated with high costs and significant effort. Furthermore, cloud providers take responsibility for data security and regular infrastructure updates.

But much has also changed in terms of security: end-to-end encryption is now standard for almost all providers. Additionally, zero-knowledge providers are on the rise, meaning they never have access to their customers' unencrypted data, ensuring the highest level of privacy. Another important trend: the market for German and European cloud providers is steadily growing. These providers are subject to strict European data protection laws and offer an alternative to US-based solutions.

These developments are the reason why the cloud is the right solution for a large number of businesses. By using the cloud, they save on costs and effort, increase efficiency, and achieve a high level of security. This is a significant step, as the demands for compliance and legally compliant data processing continue to grow.

Data protection, compliance, and the cloud

Since the introduction of the European General Data Protection Regulation (GDPR), the protection of personal data has become more important than ever. Breaches can be costly. If you store your data on local servers, you, as the operator, are responsible for its security.

However, compliance is not just a matter of data protection: in addition to securely processing sensitive personal data, the general prevention of cyberattacks is becoming more important. Both new laws (e.g., NIS-2 in general or DORA for the financial sector as an example of sector-specific regulations) and the economic threat of ransomware attacks and data theft make secure data transfer a priority for businesses. As a result, cloud providers are making significant investments in protective measures and specialise in securely managing your data.

Thanks to the cloud: focus on your core business

IT infrastructure, security, data protection, software updates: none of this falls within the core business of most companies. From project management to manufacturing, from patient care to client consulting, your company – and above all, your employees – should be able to focus on important tasks. Good IT solutions support these activities and elevate them to a new level of quality.

This also applies to your internal IT department. Whether it's setup, training, maintenance, or support, cloud providers often take on important administrative tasks or assist your administration. This relieves specialist staff and conserves valuable resources.